Microsoft has never aired a national Superbowl ad before. That changes this Sunday when a company ad will air during the Superbowl game between the Seahawks and Broncos.
“With our great partnership with Xbox and Surface with the NFL, and Bing with the Seahawks, it’s a logical step to extend that participation,” said Microsoft spokesman Lou Gellos, who declined to say how much Microsoft is spending on the ad.
Microsoft is not releasing the actual commercial yet, but did say it would be a 60-second ad featuring people using Microsoft products.
One of those people will be Steve Gleason, former safety with the New Orleans Saints and a football star at Washington State University.
Microsoft posted a video of Gleason who has a neuro-muscular disease called ALS, using the Surface. Portions of that video will be used in Microsoft’s Superbowl ad.