T-Mobile antics are a two-way street. They have come out and said that their plans will either bring them lots of customers or force the industry to change. Well the only ones that have really changed are AT&T. Sure Verizon and Sprint did their “early upgrade” programs, but AT&T is the one that is steadily changing their plans to make them cheaper. In fact, this past weekend they announced that you can bring your own device to AT&T and pay $65/month for unlimited talk and text with 2GB of data. That’s a pretty good deal actually.
T-Mobile announced yesterday that a Federal Court in Texas has ordered the AT&T subsidiary Aio Wireless,to stop using a “plum color as a central part of its trade dress,” as it is “confusingly similar” to its own trademark magenta.
According to court documents, T-Mobile claims the Plum in question, Pantone 676C, is so similar to its own Pantone Process Magenta that it “dilutes its strength and likely causes confusion among consumers.” The court’s preliminary injunction will prevent Aio from using large swaths of the offending plum color and “confusingly similar shades” in advertising, marketing and store design. T-Mobile brought the suit against the pre-paid carrier, which is owned by its competitor AT&T, last summer, just months after its initial launch.
Gotta love this. Tim Tebow used to be on contract in the NFL. T-Mobile also doesn’t have contracts (sort of, only, really, it does), but it now has Tim Tebow. Riding bulls. And driving muscle cars. And rocking out. And delivering babies. And finding Sasquatch. And finding world peace. And walking on the moon.
T-Mobile CEO John Legere has been trash talking the competition ever since he joined the company. But today T-Mobile itself is taking its ongoing war with AT&T to a new level — or what some might consider to be a new low. The carrier has issued a satirical press release blasting AT&T for a new promotion that offers T-Mobile customers up to $450 to switch providers.
T-Mobile’s big press conference isn’t until 3:30 p.m. EST, 12:30 p.m. PST on Wednesday, but it looks like the cat is already out of the bag: Uncarrier 4.0 will be yet another big push to get subscribers to make the switch from rival carriers. But this time, T-Mobile wants people to make the switch right now. AT&T’s preemptive strike — offering customers up to $450 per line to switch from T-Mobile — was right on the money; with its latest move, T-Mobile will pay a family’s early termination fees when they break another carrier’s contract, switch to T-Mobile and trade in their current devices.
If you’re a T-Mobile customer, 2014 could be a great year for you.
The nation’s fourth-largest wireless carrier just sealed a deal with Verizon to acquire billions of dollars’ worth of invisible real estate. The airwaves T-Mobile just snapped up puts the company in a much stronger position to upgrade its network and data services. Who’s going to be affected? The map below makes it clear: Continue reading T-Mobile Purchases New Spectrum From Verizon
T-Mobile is teaming up with Facebook to make GoSmart — its recently launched prepaid wireless service — a bit more appealing. Starting next month, GoSmart users without a data plan will be able to access to Facebook and Facebook Messenger on mobile for as long as they want, without any added costs.
A report by the Wall Street Journal this afternoon, citing unnamed sources, says Sprint is studying the possibility of a bid for T-Mobile US, the Bellevue-based wireless carrier that has been making inroads against its larger rivals and adding millions of customers in recent quarters.
AT&T wants subscribers to have a merry Christmas this year. It also wants some of the people who have been fleeing its network in searching of cheaper smartphone plans to stay put. As such, the carrier on Thursday announced a brand new set of service plans that are far more consumer-friendly. AT&T is still making plenty of money on them, of course, but several of the plans offer significant savings compared to the older plans they replace. What’s more, the new plans finally — FINALLY — take smartphone subsidies into account to an extent, and they automatically drop in cost by $15 per month once your phone is paid off. Or, if you bring your own phone or opt for one of the carrier’s AT&T Next plans, your service is $15 cheaper per month from day one.